Introduction
Did you know that 93% of online experiences begin with a search engine? Search engine optimization (SEO) has never been more important in an increasingly digital world. SEO doesn’t just mean better digital visibility; it can drive website traffic, improve search rankings, and become a critical part of your customer acquisition strategy. In this guide, we’ll cover why your business needs SEO, its core components, practical implementation steps, common pitfalls and their solutions, and how to measure SEO success. We’ll also follow the journey of two businesses – a small local shop and a larger enterprise – as they optimize their online presence.